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Company |
Janrain |
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http://www.janrain.com
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Founded: |
2005 |
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City: |
Portland, Oregon |
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Country: |
United States |
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CEO: |
Brian Kissell |
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Founders: |
Larry Drebes |
Category: |
Web Apps/Tools/Widgets |
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Funding: |
VC |
Tags: |
social publishing, cloud computing, OpenID technology, authentication |
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Employees: |
16-30 |
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What does Janrain do?
JanRain provides a software as a service platform to enable organizations to better engage with their users online. The JanRain User Management Platform is comprised of three key components – products that can work together or separately. The flagship product, RPX (www.rpxnow.com), was the industry’s first solution to enable a website to offer third party sign-in from a social network platform such as Facebook or Twitter and from an identity provider like Google or Yahoo! Additional functionality enables a user to easily publish website activity data back to multiple social networks, thereby facilitating referral traffic and registrations.
How are they different?
Other components of the User Management Platform enable a company to solve two significant challenges – (1) making it easy for an employee or customer to access multiple affiliated websites without having to re-authenticate at each site and (2) a database in the cloud to store rich user profile data (demographics, friends, address books, photos, personal interests, etc.) transmitted to the site when a user logs in with either a third party identity provider or site specific username/password. Both of these offerings are unique to JanRain.
Why could Janrain be BIG?
We calculate the TAM for JanRain by looking at the percentage of active websites that offer login or registration functionality and then further estimating how many of those will use a third party solution to provide this functionality. With over 70 million active websites and estimating only approximately 10% offering login or registration, the total market for JanRain is 7 million websites today, although we believe more will offer registration over time to serve their customer/users/members better. Conservatively assuming 30% of this market will purchase a third party identity solution, JanRain’s addressable market is approximately 3M websites.
How they plan to make money:
We have a SAS model and business’ pay us a monthly fee for our service. Cloud computing is the future of business. We currently have our technology deployed on over 200K Web sites.
Our thoughts:
No thoughts at the moment. Very interesting!