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Archive for the ‘Marketing/Advertising’ Category

Dijipop.com – Rearchitecting Digital Shelf Space

Posted by admin On November - 8 - 2010
dijipop.com - rearchitecting digital shelf space Logo Company DiJiPOP
http://www.dijipop.com
Founded: 10/01/2009
City: Providence, Rhode Island
Country: United States
CEO: Ji Kim
Founders: Ji Kim
Category: Marketing/Advertising Funding: Self-Funded
Tags: Employees: 6-15

What does DiJiPOP do?

DiJiPOP has created an on-demand software platform that allows products/brands to more effectively place ads on e-tailer websites. It’s a “win – win” for both the brand AND e-tailer. Why? Because e-tailers are failing at making use of the unused digital shelf space on their sites. And brands have more control where there products are featured.

How are they different?

Brand campaigns can be managed through one interface to all e-tailers. E-tailers don’t have to invest in expensive technology to make this happen.

Why could DiJiPOP be BIG?

Because brands will now have control where their products can be placed and e-tailers can immediately make more money from brands who will advertise on their site.

How they plan to make money:

Products that are featured on an e-tailer using the DiJiPOP platform and then sold to consumers is the revenue stream.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.dijipop.com
6-15, Marketing/Advertising, Self-Funded

Reedge.com – Website Conversion Increasing Software

Posted by admin On November - 2 - 2010
Company Reedge Inc.
http://www.reedge.com
Founded: 12/01/2009
City: Menlo Park, California
Country: United States
CEO: Dennis van der Heijden
Founders: Claudiu Rogoveanu, Dennis van der Heijden
Category: Marketing/Advertising Funding: Self-Funded
Tags: ab testing, funnels, conversion rate Employees: 2-5

What does Reedge Inc. do?

Gives webmasters and marketeers insight into five most important metrics: unique visitors, conversion rate, bounce rate, retention level and user engagement. Reedge then offers tools that can test if content changes improve the metrics without using any IT knowledge and changes in infrastructure.

How are they different?

Comparing to for example Google Analytics and Google Website Optimizer you can say the analytics in the tool only focus on the essential five metrics and Reedge is Google Website Optimizer on steriods! Super easy and way more advanced.

Why could Reedge Inc. be BIG?

It allows any marketeer that starts to focus on improving there website / ecommerce conversion rate to get it up to 300% in one year (with only 30 minutes a week). That is very attractive for businesses that focus on online sales.

How they plan to make money:

We want to introduce paid monthly plans before summer 2011

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.reedge.com
2-5, Marketing/Advertising, Self-Funded

Twtbuck.com – Advertise and Make Money on Twitter

Posted by admin On October - 21 - 2010
Twtbuck.com - Advertise and make money on twitter Logo Company Twtbuck
http://twtbuck.com
Founded: 06/01/2010
City: Bangalore, Non-US
Country: India
CEO: Gaurav Sharma
Founders: Gaurav Sharma
Category: Marketing/Advertising Funding: Self-Funded
Tags: ad network, advertising, social, earn money Employees: 2-5

What does Twtbuck do?

Twtbuck helps advertisers to advertise on twitter and twitter users to make money frrom twitter.

How are they different?

It serves keyword targeted ads by searching and matching keywords in tweets.

Why could Twtbuck be BIG?

Twtbuck serves to a $3 billion Social Media Advertising market

How they plan to make money:

Company is making money through advertising accounts and selling ad space.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://twtbuck.com
2-5, Marketing/Advertising, Self-Funded

AdNectar.com – Advertising People Appreciate

Posted by admin On October - 19 - 2010
Company AdNectar
http://www.adnectar.com
Founded: 08/01/2008
City: Palo Alto, California
Country: United States
CEO: Nir Eyal
Founders: Nir Eyal, Julie Li, Vlada Breiburg, Michal Bortnik
Category: Marketing/Advertising Funding: VC
Tags: Social, Facebook, Employees: 16-30

What does AdNectar do?

We are the leader in creating and seeding social advertising on the web.

How are they different?

We create unique sharable ad products and seed them across the web. The real pay-off is the organic impressions and earned media that brands get from consumers sharing the advertising with their friends on social networks where they spend the bulk of their time. Our patent-pending technology makes us one of the few companies that traffic, track and measure social media advertising. Our proprietary “Share Banners” turn the standard IAB unit into an rich engaging social plug-in that seamlessly allows consumers to share a branded experience with friends directly into Facebook. AdNectar units are Facebook approved and currently the only rich media units you can find in the Facebook newsfeed.

Why could AdNectar be BIG?

We believe that social endorsements will always be #1 in moving the needle, and social media is only making it stronger. Advertising’s job is to rally your biggest fans and turn them into your biggest advocates. We believe in advertising that asks questions, entertains, engages and is shared among friends.

We invite brands to share. All brands should engage with consumers around common passion points, not copypoints. In the world of social media, if your ad isn’t being shared, how do you know it was truly break-through? If your ad isn’t being shared, how engaged was your core consumer? Due to our seamless share functionality, and high standard for brand engagement, AdNectar campaigns are the only ones in the current marketplace that can guarantee viral pass-a-long of your brand messaging by real, unpaid consumers.

How they plan to make money:

AdNectar designs custom social media programs using our proprietary products. We seed engaging, interactive advertising to targeted audiences and provide them with the seamless opportunity to share. Our programs are scalable, allowing any site to serve an ad unit that feeds directly into Facebook.

We currently charge based on a CPM for production and campaign seeding. With our patent-pending platform, we track results on a daily basis and can optimize on the fly. Both traditional and viral analytics are delivered to our clients.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.adnectar.com
16-30, Marketing/Advertising, VC

ReTargeter.com – Bring Your Users Back

Posted by admin On October - 12 - 2010
Company ReTargeter
http://www.retargeter.com/
Founded: 04/15/2009
City: San Francisco, California
Country: United States
CEO: Arjun Dev Arora
Founders: Arjun Dev Arora
Category: Marketing/Advertising Funding: Bootstrapping
Tags: retargeting, ad targeting, advertising, online advertising Employees: 6-15

What does ReTargeter do?

ReTargeter is an online platform for engagement. We specialize in retargeting display advertisements – showing ads to a brand’s audience after they leave the brand’s website.

How are they different?

We’re focused on providing our service to small-to-medium sized businesses. Our main goals are to always provide a very low cost, as well as very attentive account management. Simply put – we want this to be an easy and effective solution for any advertiser.

Additionally, we’re always pushing the envelope of innovation – we’ve released a suite of products called ReTargeting 2.0 which converges social interaction with traditional display advertising.

Why could ReTargeter be BIG?

We provide awesome service, we’re always innovating, and we move quickly. On top of this, we also have the most reach.

How they plan to make money:

We already make money. We were profitable a few months out the gate, and are in client acquisition mode.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.retargeter.com/
6-15, Bootstrapping, Marketing/Advertising

Dailydealsformoms.com – Local Moms Sharing Darn Good Deals

Posted by admin On October - 11 - 2010
dailydealsformoms.com - Local Moms Sharing Darn Good Deals Logo Company Daily Deals for Moms
http://www.dailydealsformoms.com
Founded: 04/15/2010
City: Denver, Colorado
Country: United States
CEO: Ashley E. Kingsley
Founders: Ashley E. Kingsley, Whitney Trujillo
Category: Marketing/Advertising Funding: Bootstrapping
Tags: social couponing, social media, deals, moms, local, business, sales, marketing Employees: 2-5

What does Daily Deals for Moms do?

Daily Deals for Moms was born out of our desire to share great deals, support local business, keep dollars local & have a great time doing it!

How are they different?

We are deeply committed to supporting small business, keeping capital local while offering darn good deals to moms.

Why could Daily Deals for Moms be BIG?

We are directly targeting and reaching a market that is responsible for 4 billion dollars in annual spending. The mom market.

How they plan to make money:

We are already profitable and take a commission on every sale that is made through our website.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.dailydealsformoms.com
2-5, Bootstrapping, Marketing/Advertising

Maconraine.com – Sales as a Service: Outsourced people, process and technology for B2B sales

Posted by admin On October - 4 - 2010
maconraine.com - SaaS - Sales as a Service: Outsourced people, process and technology for B2B sales Logo Company Macon Raine, Inc.
http://www.maconraine.com
Founded: January 2009
City: Aurora, Illinois
Country: United States
CEO: Ben Bradley
Founders: Ben Bradley
Category: Marketing/Advertising Funding: Bootstrapping
Tags: SaaS, Sales as a Service, sales technology, lead generation, CRM, marketing Employees: 6-15

What does Macon Raine, Inc. do?

Using the cloud as well as specialization at all phases of the B2B sales process, we are helping organizations improve the way they sell as well as reduce the cost of sales. Unlike ad agencies or design firms, we put skin in the game and invest in our clients’ success.

How are they different?

We’ve mashed up the best features of marketing agencies, manufacturers’ reps, demand creation with cloud based CRM and lead nurturing technology to reduce the cost of finding new customers. Our skin in the game business model means clients can easily quantify ROI.

Why could Macon Raine, Inc. be BIG?

The one thing every company needs is more sales.

How they plan to make money:

We are profitable, have zero debt and are expanding rapidly

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.maconraine.com
6-15, Bootstrapping, Marketing/Advertising

Fanminder.com – Social and Mobile Fanbase Marketing Service

Posted by admin On September - 6 - 2010
fanminder.com - Social and Mobile Fanbase Marketing Service Logo   Company Fanminder
    http://fanminder.cm
  Founded: November 2008
  City: Los Altos, California
  Country: United States
  CEO: Paul Rosenfeld
  Founders: Paul Rosenfeld, Tracy Grover
Category: Marketing/Advertising   Funding: Angel
Tags: mobile, mobile marketing, local mobile, local, small business, marketing, advertising   Employees: 2-5
         

What does Fanminder do?

Fanminder helps customer-loving local businesses turn ordinary customers into raving fans. Send automated mobile coupons, offers, updates, and tips to your fans instantly on their phones and via Facebook. Grow your fanbase using our tools and tips. Track all revenues so you always know how you’re doing. All in one place.

How are they different?

Our deep insights into small businesses help us create a service that dead-simple to use and affordable.

Why could Fanminder be BIG?

Fanbase Marketing will grow to an $8Billion market by 2014 due to the explosive growth of mobile marketing and social networking in general. Fanminder is positioned to be the leader in this space because of our seasoned leadership team, our growing strategic partnerships and ability to partner with small business aggregators, and our raving fans who drive our sales via word of mouth.

How they plan to make money:

We already make money via a monthly subscription that starts at $25 for unlimited # of texts. We charge by the level of fans, similar to Constant Contact.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://fanminder.cm
2-5, Angel, Marketing/Advertising

DealsNear.me – Find And Share Local Deals

Posted by admin On September - 6 - 2010
DealsNear.me - Find and share local deals Logo   Company DealsNear.me
    http://www.DealsNear.me
  Founded: March 1, 2011
  City: Chicago, Illinois
  Country: United States
  CEO: Levi Bergovoy
  Founders: Levi Bergovoy
Category: Marketing/Advertising   Funding: Seed/Friends & Family
Tags: Local deals   Employees: 2-5
         

What does DealsNear.me do?

DealsNear.me is a local deal discovery service. It collects and displays deals and offers from local businesses, filtered by distance and deal type.

How are they different?

We focus on the actual deals (not coupons or gift certificates) being published by local businesses on a multitude of new platforms such as Twitter, Foursquare, Gowalla etc. – We then tag those deals to the address of the business so users can find deals near them. A neat, slightly twist on the ‘local deal’ angle. Real deals, thousands of them, being published each day by local businesses. As far as I know, no one else has done this for local deals on Twitter.

Why could DealsNear.me be BIG?

Local advertising is a huge market, hundreds of billions of dollars. Advertising options for small to mid-size local businesses haven’t really changed much: newspaper, radio or TV ads. If it were a minor announcement, they would perhaps put something the window. These new platforms, such as Twitter and 4sq. are revolutionary for these businesses, provided they have an audience. Most businesses don’t, and they often abandon usage. We aim to help them and ourselves and if we can aggregate this deal info, it would put us in a very critical position in a rapidly changing and growing space.

How they plan to make money:

Premium accounts and a self service ad system to allow businesses to make sure their deals will be seen.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.DealsNear.me
2-5, Marketing/Advertising, Seed/Friends & Family

Interaction-Dynamics.com – Onsite Behavioral Targeting

Posted by admin On September - 1 - 2010
Interaction-Dynamics.com - Onsite Behavioral Targeting Logo   Company Interaction Dynamics
    http://interaction-dynamics.com/
  Founded: 07/01/2009
  City: Melbourne, Non-US
  Country: Australia
  CEO: Matt Leeburn
  Founders: Matt Leeburn, Stuart Rowe
Category: Marketing/Advertising   Funding: Bootstrapping
Tags: analytics, behavior, behavioral targeting, behavioral economics, choice architecture, decision theory, attention economics, marketing, advertising, conversion, optimization   Employees: 2-5
         

What does Interaction Dynamics do?

Interaction Dynamics™ helps marketers increase their online conversion rates by targeting content and offers to site visitors in real time based on declared interests in products or services.

How are they different?

Rather than using an old rules based behavioral targeting approach where a human is required to tweak and monitor each setting, Interaction Dynamics™ utilizes the power of an advanced Artificial Intelligence that constantly learns, tweaks and tests each interaction to ensure the highest conversion rate possible.

Why could Interaction Dynamics be BIG?

In the last few years, digital strategist have only focused on attraction strategies. The theory was that the more people we could throw into the funnel, the more would convert.

However this is a very wrong assumption. Now digital strategists can no longer make their attraction campaigns any more efficient, so they have to start looking at ways of converting the people already on the site. Which is exactly what we do; conversion optimization.

How they plan to make money:

We make money through a success based model, whereby if we make a sale for our client, we get paid.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://interaction-dynamics.com/
2-5, Bootstrapping, Marketing/Advertising
 

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