| Company | BrightEdge | |||
| http://www.brightedge.com | ||||
| Founded: | 2007 | |||
| City: | San Mateo, California | |||
| Country: | United States | |||
| CEO: | Jim Yu | |||
| Founders: | Jim Yu and Lemuel Park | |||
| Category: | Search | Funding: | VC | |
| Tags: | on-demand SEO. enterprise-class SEO platform, search engine optimization, SEO, search marketing optimization, SEM, organic search, closed-loop analytics, keywords, backlinks, competitive SEO advantage, SEO reporting | Employees: | 16-30 | |
What does BrightEdge do?
BrightEdge provides online marketers with on-demand SEO software designed to increase revenue from organic search in a measurable, predictable way. The company offers the industry’s first comprehensive enterprise-class SEO solution that delivers insight into the most effective SEO strategies for increased revenues. By providing an integrated view into a company’s SEO performance, opportunities and actual revenue, BrightEdge enables enterprises to maximize their organic search efforts for optimal ROI.
How are they different?
BrightEdge provides the technology for on-demand SEO solutions to enterprises to ultimately boost their revenue from organic or non-paid searches. BrightEdge helps enterprises increase their SEO rankings on search engines; provides analytics that pinpoints SEO changes necessary to increase revenue; tells organizations exactly what is working for their competitors and how to beat them in organic searches; and helps enterprises discover untapped SEO opportunities that should be exploited. BrightEdge technology ties SEO performance metrics such as rankings, backlinks and coverage to web traffic and conversions to accurately pinpoint the SEO changes that increase revenue for an organization. It allows marketers to prioritize SEO projects based on ROI and justify the value of SEO projects to key decision makers.
Why could BrightEdge be BIG?
According to Forrester’s US Interactive Marketing Forecast for 2009-2014 , “Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.” Saturation of the traditional online channels – email, display advertising, and PPC – is creating a huge opportunity for organic search marketing, resulting in great attention being paid to the value of SEO strategies for increased market share and profitability.
BrightEdge answers this market demand with a comprehensive solution that provides broad visibility into the business value of SEO, thus enabling users to strategically drive organic search results for measurable ROI.
How they plan to make money:
BrightEdge’s platform helps companies manages organic search like other online marketing channels – paid search, email, and display advertising – and proactively acquires high-value customers by delivering the highest organic search ROI available today. BrightEdge’s SEO platform streamlines all SEO tasks, including reporting, competitive analysis, keyword targeting, recommendations and much more in a clean, easy-to-use interface. Pricing strategies are fairly complicated and will be better explained during a potential briefing. Note that even in stealth mode for three years, BrightEdge has already helped its customers generate organic revenue that surpasses the billion dollar mark.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.brightedge.com
