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Company | Adneedle | ||
|---|---|---|---|---|
| http://www.adneedle.com | ||||
| Founded: | 11/01/2009 | |||
| City: | Albany NY, New York | |||
| Country: | United States | |||
| CEO: | Ryan Hickman | |||
| Founders: | David Weinstein, Ryan Hickman, Erik Alburg | |||
| Category: | Marketing/Advertising | Funding: | Self-Funded | |
| Tags: | local advertising, local web-advertising, web ads, behavioral targeting, banner ad, rich media ad, geo targeting, customer targeting, target | Employees: | 6-15 | |
What does Adneedle do?
Adneedle automates and simplifies running local, targeted rich media ad campaigns. Advertisers can now easily buy, create and track ads in a powerful, intuitive and fully automated dashboard. Store and re-use campaigns and ads, and pause and optimize campaigns for maximum effectiveness. Free to use with no contracts or commitments.
How are they different?
Unlike Google or yahoo or many of our competitors who only manage their own networks, we partnered with all of them. This allows advertisers to run ads locally on specific niche sites like WebMD, Autotrader, Homes.com, as well as local pubs. We do not sell ad inventory on a bid system like google and yahoo. We allow much larger file sizes than any of our competitors, as wll as flash, video and rich media ads. Advertisers can choose between local and large web sites, or use our behavioral targeting technology to reach local customers more accurately. The process was designed by marketers who wanted an easy, fast, quantifiable way to advertise locally on line without the headaches of dealing with local reps, limited options and difficulty acclimating to more difficult services like google.
Why could Adneedle be BIG?
This is the only site that allows anyone to sign up, create campaigns, upload or create ads and track analytics across multiple sites with ease. Very simple, fully automated Adneedle allows anyone to run effective, locally targeted campaigns.
How they plan to make money:
We monetize by selling advertising inventory at a flat rate. We also offer pubs the ability to use our proprietary ad formats and the Adneedle Market, which increases cpm significantly.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.adneedle.com
