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Company | Yummly | ||
|---|---|---|---|---|
| http://www.yummly.com | ||||
| Founded: | January 2009 | |||
| City: | Palo Alto, California | |||
| Country: | United States | |||
| CEO: | David Feller | |||
| Founders: | David Feller, Vadim Geshel | |||
| Category: | Web Apps/Tools/Widgets | Funding: | VC | |
| Tags: | social web, web 2.0, semantic search, recipes, food | Employees: | 6-15 | |
What does Yummly do?
First there was Netflix for movies, then came Pandora for music. Now there’s Yummly.com for food and cooking. Founded in 2009 by internet startup veteran David Feller, who held key positions with Half.com, StumbleUpon and eBay, the company is pioneering semantic search for recipes.
How are they different?
Yummly is the first cooking website to apply algorithms and semantic search to recipe and food search.
Yummly uniquely ‘understands’ food on a variety of levels (taste, ingredient, dietary appropriateness, potential allergens, etc.) and ‘learns’ about users based on their likes and dislikes, developing a deeper understanding each time they use it. This enables Yummly to make personalized recipe suggestions containing only those foods the user want.
Why could Yummly be BIG?
Designed with simplicity and usability in mind, Yummly marries high tech with common sense to provide a vastly improved user experience over other cooking sites. The result is a platform that’s fun and easy to navigate for cooks of every skill level, and makes discovering and customizing recipes a snap.
With more than half of American households cooking at home more frequently, Yummly is a much-needed tool in any kitchen. It’s what online recipe search has been lacking for quite some time.
How they plan to make money:
Yummly is currently exploring different monetization and revenue models.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.yummly.com
