DiscoveringStartups -Tech Startup Reviews

Unicorn Booty is a daily contest site for the $825 billion LGBT community. Each day is up for sponsorship, and on a sponsored day we promote the company through video, photos and social media – and by giving a product/service away to the community.

People get a chance to win free stuff while learning about gay friendly businesses, while sponsors get in front of a targeted niche of active, engaged and loyal consumers. We also sell extended partnerships with brands that want daily access to our community.

Our motto is “community, community, community.” We strive to connect and engage our audience at a fundamental level, and become a part of their lifestyle. We can then offer a much more active and tuned-in consumer to our sponsors.

We offer companies an integrated social media campaign for one day. They have little risk and no up-front commitment. They do not have to hire full-time social media people – we do the job for them. They also get a professional video from a YouTube Partner. The entire package sits on our website permanently, providing evergreen content for our sponsors.

We are also the only online contest site for the gay community. Gay consumers are a $825 billion market and are famously loyal to brands that support the community. This is an excellent opportunity for companies to get in front of a gay audience without having to spend thousands on a static ad campaign in the top magazines. We offer a dynamic interactive marketing service that delivers a diverse demographic for a reasonable price.

Interactive marketing is slated to be over $4 billion in advertiser’s budgets in 2011, according to Forrester Research. Couple that with the estimated $825 billion value of the growing gay market and you have a winning formula.

Companies that understand the need to participate in unique and innovative consumer interactions will reap a windfall. It is far cheaper and easier to engage with consumers online, but most companies do not have the knowledge or resources to do that.

We can deliver this knowledge in a variety of packages: monthly sponsorships, yearly category sponsors, merchandising, week-long sponsorships for different gay travel destinations, co-ordinating local sponsorships in different cities. We can construct our own creative partnerships, which gives us leverage in delivering the most innovation and value to our sponsors.

We do not sell ads, as we want to keep the site focused on the brands. Every day is up for sponsorship, as is every month. We are also looking for yearly category sponsors. The Unicorn Store will be opening soon, which will sell unicorn-related merchandise, among other things. We also hope to sell destination-branded weeks (Booty in Boston!) where we sell each day to a different tourism property and then give away a stay for 2 in that town at the end of the week.

Absolutely love this idea. Great focus, clearly executing and branding well. As you succinctly stated, exceedingly big market that is being largely under-served. While the daily sponsorship model has some challenges associated, I actually like it better here than a traditional ads play for a number of reasons. Overall, very cool.

Please visit their website to learn more: http://www.unicornbooty.com