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Company | IRES Technology Corp. | ||
|---|---|---|---|---|
| http://www.ucorder.com | ||||
| Founded: | 03/31/2008 | |||
| City: | Toronto, Non-US | |||
| Country: | Canada | |||
| CEO: | Joel Kligman | |||
| Founders: | Joel Kligman, Adam Lang | |||
| Category: | Other | Funding: | Bootstrapping | |
| Tags: | camcorder, webcam, mini, uCorder | Employees: | 2-5 | |
What does IRES Technology Corp. do?
IRES Technology Corp. is a developer and manufacturer of video solutions for the consumer electronics and surveillance markets. While initially developing a video security business IRES created the opportunity to develop and market a new miniature wearable video camera/recorder with wide appeal to a much broader consumer market. IRES branded this new product uCorder and developed a unique marketing campaign to support an approach to the mass-market. uCorder was successfully launched as an exciting new subset of the high growth Pocket Camcorder market and is now available through major retail and e-tail outlets in North America.
How are they different?
uCorder can be applied to a wide variety of entertainment and professional purposes. The major advantages of uCorder are its wearable form factor, miniature size, ease-of-use and low cost. Virtually anyone who values the idea of instant and portable video recording is a candidate to purchase and enjoy uCorder. Why carry around a camcorder when you can wear one?
Why could IRES Technology Corp. be BIG?
The market for uCorder is practically unlimited – it has mass appeal as a Consumer Electronic product. The product concept is original, the message is relevant, and the overall marketing package is well-designed. The market response since the product launch has been outstanding. To date, uCorder has received an impressive record of blue-chip media publicity (including NY Times, LA Times and Wired.com to name a few) which has created tremendous buzz.
How they plan to make money:
Our strategy is to market our line via traditional electronics distribution. uCorder is already available through several retail and e-tail partners, and we hope to expand our distribution – we’re still a young company, and we’re currently in discussions with numerous independent, regional and national retail customers.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.ucorder.com
