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Company |
Tynt Multimedia Inc. |
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http://www.tynt.com
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Founded: |
2007 |
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City: |
Calgary, Non-US |
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Country: |
Canada |
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CEO: |
Derek Ball |
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Founders: |
Derek Ball, co-founder |
Category: |
Data/Analytics |
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Funding: |
VC |
Tags: |
SEO, search, Web services, web analytics, copy/paste, online publishers, content websites |
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Employees: |
16-30 |
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What does Tynt Multimedia Inc. do?
Tynt’s patent-pending technology anonymously detects copy/paste behavior of website visitors, enabling online content owners to understand exactly which content their visitors find most engaging and how they are sharing it. Site owners (content publishers mostly) can turn this copy/paste behavior into a powerful asset that:
1) drives incremental visits by automatically appending a link back to the original source of content each time copied content is pasted into an email or other document;
2) boosts site visibility and enhances SEO and search engine rank by propagating valid high quality links back to their site; and
3) extends the reach of brands by ensuring publishers receive credit each time their content is copied.
Tynt Insight carefully retains visitor privacy by tracking only content that is copied; it does not capture any identifiable information about the site visitor. The base Tynt Insight service can be implemented by any website or blog at no cost.
How are they different?
Tynt developed a one-of-a-kind user engagement tool that lets content sites ( publishers) increase site visits and maximize revenue through insight into how their content is being consumed and shared. Tynt’s unique patent-pending technology anonymously captures data on all copy activities, providing pinpoint accuracy on what content is most engaging, and drives incremental site visits through automatic attribution links when copied information is pasted.
Why could Tynt Multimedia Inc. be BIG?
Already more than 500,000 publishers are using it to analyze 10 billion page views per month. Users include The New York Daily News, CondeNast, Daily Mail, Hearst, NASDAQ, NBC, and Time properties, as well as Sports Illustrated, The San Francisco Chronicle, Esquire, Men’s Health, The New Yorker, Seventeen and Wired magazine and other household brands.
How they plan to make money:
Tynt Insight is free and will continue to be free. Company plans to make money via an upcoming service that involves onsite search and financial arrangements with the big search engines.
Our thoughts:
No thoughts at the moment. Very interesting!