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MiniMonos.com – Virtual World For Good Green Kids

Posted by admin On July - 19 - 2010
MiniMonos.com - Virtual world for good green kids Logo Company MiniMonos
http://minimonos.com
Founded: 04/01/2009
City: Wellington, Non-US
Country: New Zealand
CEO: Melissa Clark-Reynolds
Founders: Melissa Clark-Reynolds
Category: Games Funding: Angel
Tags: virtual world, children, games Employees: 6-15

What does MiniMonos do?

MiniMonos.com is a virtual world for kids, focused on sustainability, generosity, community and fun. It’s an online island where children interact and play safely: a fun and ethical choice for children and their parents.

Children can join for free to get a monkey avatar, interact with others on the site, and play games. They can become Gold members for increased abilities to customise their avatars, “purchase” virtual items, and get other privileges.

How are they different?

MiniMonos’ point of difference is its focus on core values: sustainability, generosity, community and fun.

Every day, kids internalize the messages that get sent through online social networks and virtual gaming worlds, and, until now, what they’ve been internalising are consumerist brand messages. On Club Penguin, which was bought by Disney three years ago, for pretty much everything you can do there’s an accompanying toy to buy. To access the virtual world Webkinz, you have to buy a toy to get the code. For them, the virtual world is the answer to one question: what is the best mechanism for marketing and distributing our physical merchandise?

MiniMonos was built to answer the question, “What would the world look like if sustainability and generosity were a given, and we were just there to have fun?”

MiniMonos doesn’t “teach” sustainability; we normalize it. Kids quickly realize that if they don’t clean the lagoon, the fish don’t come back. If they don’t do their recycling, their treehouses get messy. These concepts are in-built, not preached, and the kids love them.

Why could MiniMonos be BIG?

MiniMonoswill be big because kids, like all of us, hunger for meaning. We know this because of the way they have reacted to us.

MiniMonos kids are amazing: kind, generous, creative and clever. Take Percy, who started Percy’s Pick-up Trash Fridays, from which we’ve learned that other children have visited a recycling centre, cleaned up their schools and streets and are regularly picking up trash!

They have created fan blogs, art, videos, and poems, and run eco-themed competitions with their own pocket money. In short, they touch our hearts every single day.

To respond to these kids, we’ve adopted a rapid iteration approach. We put out new releases every 1-2 weeks on average, reducing risk and allowing us to incorporate user feedback into the development process. This model also gives our child members a great sense of ownership.

Combine our willingness to learn with a group of articulate kids who aren’t afraid to teach us, and the future looks bright!

How they plan to make money:

We have three revenue models: subscription, microtransactions (i.e. the ability to purchase Banana Chips, our virtual currency), and corporate partnerships with like-minded organizations.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://minimonos.com

4 Responses to “MiniMonos.com – Virtual World For Good Green Kids”

  1. BetaMonkey says:

    MINIMONOS IS AMAZING THE STAFF ARE TRULY WONDERFUL VOTE FOR THEM THEY ARE EPIC AND SOO KIND I HAVE NEVER MET BETTER STAFF

    Reply
  2. Chimp says:

    Dis game iz A-M-A-Z-I-N-G if ya played it ya unda stand wht i men srsly it iz BALLIN tha staff is so cøøl not just sayin that so they win im sayin it cuz it tha truth thy r teachin us kids bout how to help tha planet un like some games eh> hahaha yo MINIMONOS 4 EVER!!!!

    Reply
  3. NickTheKing says:

    MINIMONOS IS THE BEST SITE EVER!! NOTHING CAN BEAT IT! ITS THE BEST EVER AND SAFE!!!
    -NickTheKing

    Reply
  4. Admin says:

    this sites gay. anyone who visits it is a retard

    Reply
 

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