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Company Lifesta
http://www.lifesta.com
Founded: 07/01/2010
City: New York, New York
Country: United States
CEO: Yael Gavish
Founders: Yael Gavish, Eran Davidov
Category: eCommerce Funding: Self-Funded
Tags: deals, coupons, groupon, daily deals, livingsocial Employees: 2-5

What does Lifesta do?

Lifesta is an exchange where people buy daily deals they missed on daily deal sites such as Groupon, LivingSocial and 100+ others, or sell deal vouchers they won’t use. Lifesta facilitates the entire transaction, from payment to voucher handover, with no communication between buyer and seller. Lifesta guarantees all purchases, so if a buyer discovers a voucher is invalid, Lifesta refunds their money. Listing a deal is completely free; there is a charge of $0.99 + 8% of the voucher price on any sale.

How are they different?

1. Lifesta lets you get a “daily deal” (i.e. highly discounted voucher) from a big selection of vouchers, not just one a day.
2. We let you buy the voucher when you need it and obtain it immediately, unlike daily deal sites where the voucher is available only once the sale ends, and that require you to commit in advance.
3. We handle the entire transaction from payment to voucher handover. The only alternative today is bulletin-board style (e.g. craiglist) sales where you have to email back and forth, agree to terms of payment, and trust the seller.
4. We guarantee all transactions so if you buy an already-used voucher, we’ll refund your money.

Why could Lifesta be BIG?

1. The daily deal market is estimated to grow to $5B in the next few years. Conservative estimates place the unused coupons at 15%
2. Consumers are getting used to high discounts, to the point where just one deal isn’t enough and waiting for the sale to end before you get the coupon is annoying. Lifesta provides selection and immediacy that can grow the market even further.

How they plan to make money:

We charge $0.99 and 8% on any sale. The selling price is set by the seller.

Our thoughts:

No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.lifesta.com


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