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Company | Interaction Dynamics | ||
|---|---|---|---|---|
| http://interaction-dynamics.com/ | ||||
| Founded: | 07/01/2009 | |||
| City: | Melbourne, Non-US | |||
| Country: | Australia | |||
| CEO: | Matt Leeburn | |||
| Founders: | Matt Leeburn, Stuart Rowe | |||
| Category: | Marketing/Advertising | Funding: | Bootstrapping | |
| Tags: | analytics, behavior, behavioral targeting, behavioral economics, choice architecture, decision theory, attention economics, marketing, advertising, conversion, optimization | Employees: | 2-5 | |
What does Interaction Dynamics do?
Interaction Dynamics™ helps marketers increase their online conversion rates by targeting content and offers to site visitors in real time based on declared interests in products or services.
How are they different?
Rather than using an old rules based behavioral targeting approach where a human is required to tweak and monitor each setting, Interaction Dynamics™ utilizes the power of an advanced Artificial Intelligence that constantly learns, tweaks and tests each interaction to ensure the highest conversion rate possible.
Why could Interaction Dynamics be BIG?
In the last few years, digital strategist have only focused on attraction strategies. The theory was that the more people we could throw into the funnel, the more would convert.
However this is a very wrong assumption. Now digital strategists can no longer make their attraction campaigns any more efficient, so they have to start looking at ways of converting the people already on the site. Which is exactly what we do; conversion optimization.
How they plan to make money:
We make money through a success based model, whereby if we make a sale for our client, we get paid.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://interaction-dynamics.com/
