DiscoveringStartups -Tech Startup Reviews

GetSweaty.com is the first video-based website that provides daily physical activity for kids.Use of the site is completely free to kids, parents and teachers.
Upon logging in, kids find a new, different and fun video workout each day called the Daily Sweat. Kids earn points for working out which they can redeem for free prizes.

GetSweaty also has a back-end technology for teachers which allows them to use it on one computer in a group setting (ie the classroom)and with the push of a button, assign points to the entire class. Teachers are also incentivized with a Cash for Cash program.

There’s a lot of talk about the fight against childhood obesity and keeping our kids healthy, however, there are very few practical tools. GetSweaty is available for individual kids to use at home where they can exercise privately – an especially important aspect for those who are overweight or awkward. Or it can be used in group settings (schools, not-for-profits organizations,etc.).

No other website provides high quality daily exercise videos. We not only offer something new each day, the videos are shot for entertainment as well as educational value. The site allows kids to put their own background in each video (workout at the beach today?), keep track of their goals and points on their personalized profile page and learn about health and fitness from a kids perspective.

With PE classes being cut and unfunded physical activity mandates in schools, GetSweaty provides a free and easy- to- use classroom tool.

GetSweaty is an exciting new way to deliver physical fitness. It is currently in use by individual kids and schools in all 50 states.

We believe GetSweaty has the key elements necessary for success:
• The perfect match of target and advertiser
• Fills a need in the marketplace that is currently unmet
• As a free solution, it has few, if any, obstacles to rapid
growth and adoption
• It can be marketed through third parties, thereby
reducing marketing costs while expediting speed to
market
• It takes advantage of the growth cycle of internet usage
and online advertising spending
• It provides a practical solution to a high-visibility social
issue.

Upon establishing the GetSweaty brand, opportunities for additional revenue streams abound, including merchandise sales, licensing and expansion of the brand to additional targets.

Initially, GetSweaty.com will make its money through advertiser support. It is currently the only advertising opportunity available in the online tween health and fitness space. GetSweaty.com offers a truly unique opportunity for marketers who wish to reach this elusive market, build brand awareness in an authentic manner and create good will.

No thoughts at the moment. Very interesting!

Please visit their website to learn more: http://www.getsweaty.com