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Company |
Abundant Closet |
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http://www.fashion-ade.com/
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Founded: |
02/01/2010 |
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City: |
Atlanta, Georgia |
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Country: |
United States |
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CEO: |
Jody Fennell |
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Founders: |
Jody Fennell and Ella Dyer |
| Category: |
Digital Content (Blogs, Websites) |
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Funding: |
VC |
| Tags: |
social commerce, e-stylist, virtual closet, |
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Employees: |
2-5 |
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What does Abundant Closet do?
Fashion-Ade.com is a virtual closet and e-stylist tool that helps women get the most out of their closets and empowers them to dress with confidence every day. Women can easily build a virtual closet by either selecting from nearly 100,000 pre-populated garments, or by uploading photos of unique garments to the application. The site’s patent-pending Outfit Engine then suggests combinations that users can rate and share through Facebook and email which in turn generates usage data that Abundant Closet can provide to retailers in the form of Closet Insights reports.
How are they different?
• Users don’t have to spend time uploading photos. Instead, they can build a virtual closet in 15 minutes or less, leveraging the 95,000 garments preloaded into the system
• Fashion-Ade’s patent-pending Outfit Engine allows users to view, rate and share thousands of outfit combinations.
• The Closet Insights tool will help educate retailers and improve their ability to understand their users’ interests and style preferences.
Why could Abundant Closet be BIG?
Fashion-Ade has the potential to make it BIG. American women spend $215 Billion on clothing annually, yet consumer research reveals most wear less than half of what they own, leaving more than $100 Billion worth of garments hanging in a closet, or worse, a thrift store. Fashion-Ade’s patent-pending Outfit Engine helps them utilize more of what they own and presents them with more of what they want: improving ROI on their clothing investments.
At the same time, online retailers in the women’s apparel category – more than 300 at this point – are grabbing an increasingly large slice of the retail pie; online sales as a percentage of overall sales are up 11% in the last year alone. Fashion-Ade presents retailers the opportunity to build relationships even when users are not shopping. Our data mining capabilities give retailers access to market intelligence literally not available anywhere else.
How they plan to make money:
Fashion-Ade will provide user insights reports to retailers for a fee (per user).
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.fashion-ade.com/
