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Company | DrivenTide | ||
|---|---|---|---|---|
| http://www.DrivenTide.com | ||||
| Founded: | 01/01/2010 | |||
| City: | San Francisco, California | |||
| Country: | United States | |||
| CEO: | Jai Decker | |||
| Founders: | Jeff Sparks | |||
| Category: | Marketing/Advertising | Funding: | Self-Funded | |
| Tags: | Multichannel marketing, travel, B2B, B2C, | Employees: | 2-5 | |
What does DrivenTide do?
Preference driven digital media agency which maximizes SEO, SEM and SMM by integrating their preference tracking into once marketing initiativ.
How are they different?
My best friend and I started a digital media company with the notion of integrated marketing which is performance based. I come from technology and the agency world and he from business and social media marketing. For years we have talked about the gaping hole in the world of digital marketing and it is called Multichannel Analytics. What is this is when a advertiser, publisher or technology company has multiple marketing initiatives taking place, but none of them are interrogated. By not doing this, the marketer is missing out on see who one initiative influences the others and to uncover opportunity to improve the initiatives.
Why could DrivenTide be BIG?
Beacuse there are no agencies out there who truly integrate multiple advertising platforms into one unified and monetized tool. After working at Ogilvy & Mather, Expedia, Eyeblaster this is what we have always strived for and i could only have gotten it if i created it.
How they plan to make money:
We charge clients based on performance or media spend of the campaigns we build, optimize and report on.
Our thoughts:
Very interesting company and the web property you own is very well put together.
Please visit their website to learn more: http://www.DrivenTide.com
