| Company | Bizo | |||
| http://www.bizo.com | ||||
| Founded: | 05/20/2008 | |||
| City: | San Francisco, California | |||
| Country: | United States | |||
| CEO: | Russell Glass | |||
| Founders: | ||||
| Category: | Marketing/Advertising | Funding: | VC | |
| Tags: | B2B, data, display advertising, online targeting | Employees: | 6-15 | |
What does Bizo do?
Bizo is the world’s largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 60 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics, or business demographics — industry, functional area, seniority, size of company, location and more. This unique understanding of a person’s bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors.
How are they different?
The company is built around the idea that it is possible to target advertising without compromising anyone’s privacy. Anyone can go online to view their own bizographic profile, edit, and even opt out of targeting. Bizo believes that this ultimately puts the control in the user’s hands, and lets them decide on their own quid pro quo.
Why could Bizo be BIG?
Bizo lets marketers specifically target business professionals based on their bizographic data, ensuring that their ads are delivered precisely and effectively to only the right audiences. Bizo can scale to work with B2B marketers both large and small – something its competitors can’t replicate.
How they plan to make money:
Bizo has two monetization models, both indirect and direct. In the direct model, Bizo sells B2B ad targeting and media to marketers. In the indirect model, Bizo data powers other ad networks and large publishers to offer their own B2B targeting.
Our thoughts:
No thoughts at the moment. Very interesting!
Please visit their website to learn more: http://www.bizo.com
