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Company |
AdNectar |
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http://www.adnectar.com
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Founded: |
08/01/2008 |
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City: |
Palo Alto, California |
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Country: |
United States |
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CEO: |
Nir Eyal |
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Founders: |
Nir Eyal, Julie Li, Vlada Breiburg, Michal Bortnik |
| Category: |
Marketing/Advertising |
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Funding: |
VC |
| Tags: |
Social, Facebook, |
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Employees: |
16-30 |
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What does AdNectar do?
We are the leader in creating and seeding social advertising on the web.
How are they different?
We create unique sharable ad products and seed them across the web. The real pay-off is the organic impressions and earned media that brands get from consumers sharing the advertising with their friends on social networks where they spend the bulk of their time. Our patent-pending technology makes us one of the few companies that traffic, track and measure social media advertising. Our proprietary “Share Banners” turn the standard IAB unit into an rich engaging social plug-in that seamlessly allows consumers to share a branded experience with friends directly into Facebook. AdNectar units are Facebook approved and currently the only rich media units you can find in the Facebook newsfeed.
Why could AdNectar be BIG?
We believe that social endorsements will always be #1 in moving the needle, and social media is only making it stronger. Advertising’s job is to rally your biggest fans and turn them into your biggest advocates. We believe in advertising that asks questions, entertains, engages and is shared among friends.
We invite brands to share. All brands should engage with consumers around common passion points, not copypoints. In the world of social media, if your ad isn’t being shared, how do you know it was truly break-through? If your ad isn’t being shared, how engaged was your core consumer? Due to our seamless share functionality, and high standard for brand engagement, AdNectar campaigns are the only ones in the current marketplace that can guarantee viral pass-a-long of your brand messaging by real, unpaid consumers.
How they plan to make money:
AdNectar designs custom social media programs using our proprietary products. We seed engaging, interactive advertising to targeted audiences and provide them with the seamless opportunity to share. Our programs are scalable, allowing any site to serve an ad unit that feeds directly into Facebook.
We currently charge based on a CPM for production and campaign seeding. With our patent-pending platform, we track results on a daily basis and can optimize on the fly. Both traditional and viral analytics are delivered to our clients.
Our thoughts:
No thoughts at the moment. Very interesting!
