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Company |
Lawyer Up |
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http://www.LetsLawyerUp.com |
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Founded: |
2002 |
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City: |
New York, New York |
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Country: |
United States |
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CEO: |
Elura Nanos, Esq. & Michele Sileo, Esq. |
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Founders: |
Elura Nanos, Esq. & Michele Sileo, Esq. |
Category: |
Other |
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Funding: |
Self-Funded |
Tags: |
law school, law students, 1L, tutoring, LSAT |
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Employees: |
6-15 |
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What does Lawyer Up do?
We take tough, dry legal concepts and breaking them down into simple English in an understandable and fun way. Our team of Lawyers conduct personal and group training sessions for la students (live and via videoconference, webinar, and telephone) and we also give fun and informative seminars to law students, entrepreneurs and new lawyers. Our target market was traditionally law students, and we have a thriving tutoring business; over the past two years, we’ve expanded the target market to include professionals who need to know about law and lawyers, but need straightforward, accessible information at less than a law firm price tag.
How are they different?
There simply is no other company that provides personalized services to current law students. Several companies exist that provide blanket test-prep assistance for the bar exam- but their services are usually presented via video tape, and are not at all personalized. We are the only company that specializes in helping students on law school final exams on a relatively large scale. Plus, we’re an oasis of fun in the desert of legal boredom.
Why could Lawyer Up be BIG?
Our target market has money to spend and the incentive to spend it. They’re freaked out, confused, and in the most competitive atmosphere they’ve ever encountered. We have no direct competition, and universally, when students experience us, they are addicted. We’ve actually had students physically drag us to ATM machines and desperately ask, “how much do I have to withdraw to get you to spend the afternoon with me?”. We’ve had students lie to their peers about working with us, because they consider us the ultimate secret weapon and don’t want to give up their edge. And to make matters even better, the number of law students in the US (currently about 200,000) goes up every year.
How they plan to make money:
We’re currently amidst a major expansion. Here’s what we’re doing:
1. We’ve partnered with Pieper Bar, a major NY bar review company. Working together with them will allow us to have a physical marketing presence at many more law schools.
2. We’ve expanded to working with professionals. Our whole team is great, and Elura & Michele are especially lively public speakers. By taking our unique style to the masses, we’re doing what we do best (explaining law) to more people who want to know about it. By doing this, we’ve created a new webinar series called “How to Wrangle Your Lawyer”.
3. Writing: We’re writing a series of books and booklets for students and professionals.
4. Study Products: Study stuff is big business. We’re developing an iphone App, and we can create related study materials such as flashcards, charts, etc.
Our thoughts:
No thoughts at the moment. Very interesting!